Business management tools for street vendors
The Brief We helped one of Indonesia’s most innovative banks to develop business and financial management tools for their micro and small business customers, from street food vendors to Instagram sellers, most of whom currently employ very basic tools and have a very low level of financial literacy. The approach and outcome Through a mix of contextual enquiry, ethnography and prototyping, we helped designers and developers empathise with their customers’ reflexes and create a range of tools including basic bookkeeping and inventory management that are sensitive to this audience’s context and ways of working.