Google: Localising Search, Assistant and Gemini to Indonesia's majority
Nation Insights, Indonesia
How can Gemini enable deeper learning through GenAI among students, in a culture that prioritises memorising over exploring?
Unilever: Unlocking the Islamic Boarding School Opportunity
Unilever: Unlocking the Islamic Boarding School Opportunity
Nation Insights,
Indonesia
How do you enter a retail system built on trust, values and community not commercial logic?
Nation Insights, Indonesia
How do you enter a retail system built on trust, values and community not commercial logic?
Grab: Envisioning a Hyperlocal Map for Small Towns
Grab: Envisioning a Hyperlocal Map for Small Towns
Nation Insights,
Indonesia
What if the deficiencies of maps in lower-tier cities weren’t rooted in a lack of data, but in a lack of understanding of how people actually move?
Nation Insights, Indonesia
What if the deficiencies of maps in lower-tier cities weren’t rooted in a lack of data, but in a lack of understanding of how people actually move?
Unilever: Rethinking Superior Taste
Unilever: Rethinking Superior Taste
Nation Insights,
Indonesia
What can “superior taste” really mean when every brand is claiming the same thing?
Nation Insights, Indonesia
What can “superior taste” really mean when every brand is claiming the same thing?
Heineken: A Brand Portfolio Strategy for Frontier Markets
Nation Strategy, Laos & Timor Leste
How do you build a portfolio strategy that’s aligned to the cultural rhythms and rituals of drinking in new markets?
Guinness: Brighter Together Communications Strategy
Guinness: Brighter Together Communications Strategy
Nation Strategy,
Indonesia
How do we make the dark, heavy stout relevant in tropical islands where light, bright pilsner is the beer of choice?
Nation Strategy, Indonesia
How do we make the dark, heavy stout relevant in tropical islands where light, bright pilsner is the beer of choice?
Maka: An EV Motorcycle that Feels Truly Local
Maka: An EV Motorcycle that Feels Truly Local
Nation Strategy,
Indonesia
How do you build an EV brand that feels like it belongs—not to the future, but to real life in Indonesia today?
Nation Strategy, Indonesia
How do you build an EV brand that feels like it belongs—not to the future, but to real life in Indonesia today?
Antangin: Reviving an Iconic Indonesian Brand
Antangin: Reviving an Iconic Indonesian Brand
Nation Strategy,
Indonesia
How can an iconic herbal medicine refresh its brand to be the top-of-mind in a declining category?
Nation Strategy, Indonesia
How can an iconic herbal medicine refresh its brand to be the top-of-mind in a declining category?
IKEA (in collaboration with Space10): The Future of Sustainable Food in Asia
Nation Trends, China
How might we make healthy and sustainable eating the most desirable and accessible choice for the many people in Asia, starting with China?
Spotify: Decoding Virality
Spotify: Decoding Virality
Nation Trends,
Indonesia
Can we truly decode virality, the holy grail of social media marketing?
Nation Trends, Indonesia
Can we truly decode virality, the holy grail of social media marketing?
Lemonilo: Innovating the Future of Healthy Meals
Lemonilo: Innovating the Future of Healthy Meals
Nation Trends,
Indonesia
How might we help Indonesians build healthier eating habits, without losing the joy and flavor that define Indonesian food culture?
Nation Trends, Indonesia
How might we help Indonesians build healthier eating habits, without losing the joy and flavor that define Indonesian food culture?
Ferrero: The Future Face of Parenthood
Ferrero: The Future Face of Parenthood
Nation Trends,
Indonesia
What happens when your understanding of parents is rooted in the past, while your next generation of consumers is already reshaping what parenthood means?
Nation Trends, Indonesia
What happens when your understanding of parents is rooted in the past, while your next generation of consumers is already reshaping what parenthood means?