Adri is the founder of Nation with 20 years of experience leading strategic brand & innovation projects around the world. Before starting Nation he waas a Director for Hall & Partners in Sydney then the MD of Flamingo’s APAC hub in Singapore. Adri has a Masters in Marketing & Communications Strategies from the Université Paris-Sorbonne.

Fajar spent most of his career as a planner before joining Nation, with time spent at DDB as Planning Director then leading the Strategy department at Iris. More recently he was also the Head of Brand & Communications at Grab, SE Asia’s largest ride-hailing company. He now focuses on helping clients like Diageo and KraftHeinz develop their brand & communications strategies.

Galathee is French, grew up in Cambodia, and has lived & worked in Singapore for the past 10 years, with stints in Mumbai and Jakarta. Before joining Nation she worked as a Strategic Planner at JWT APAC, Project Director at Flamingo, and Brand Strategy Consultant with Dragon Rouge. She has a Masters in Brand Strategy & Marketing from the Université Paris-Sorbonne.

Widad has a background in media planning, and has lived and worked in London, Shanghai, and Jakarta before returning to her native Singapore. Her specialism is Islamic audiences – with projects ranging from understanding the role of music during Ramadan for Spotify, to inspiring hair care innovation for hijabis in Pakistan for Unilever.